Omo - Os números do Vini Jr.
In the project developed for Omo, we celebrate the talent and journey of Vinicius Jr. Produced and launched specifically for the Ballon d'Or awards week, the campaign uses dirt as a key element, symbolizing the challenges and battles Vini faced to reach the top—and all the "dirty laundry" left along the way. We show that, just as Vini overcomes every obstacle, Omo is also there for those who face life head-on and aren’t afraid to get a little dirty. Getting dirty is good.